Learning, Connecting, and Growing at Ecom North Toronto

Learning, Connecting, and Growing at Ecom North Toronto

At Bariatric Technologies, we’re committed to building more than just high-performance support garments—we’re building a movement rooted in care, innovation, and community. That’s why we were excited to attend the Ecom North’s Toronto Summit on September 23–24, 2025—a premier event for eCommerce founders, marketers, and operators ready to scale boldly and sustainably.

As a growing Canadian start-up, we’re designing a transformational product that supports individuals living with excess skin and tissue after significant weight loss. But innovation doesn’t stop at product design. We also need to learn how to reach and serve our community across Canada, the U.S., and beyond. That’s where Ecom North came in.

 

 

Why We Went

We joined Ecom North to:

  • Learn from industry leaders in digital commerce
  • Explore new strategies for marketing and distribution
  • Connect with experts in brand building, AI, influencer marketing, and more

And we came away inspired, informed, and energized.

What We Learned

Here are some of the key takeaways that resonated with us:

1. The Power of Storytelling

One of the most powerful messages from the summit was the importance of authentic storytelling. Brands that connect deeply with their audience through real, lived experiences build trust and loyalty. This was affirming for us—because the story of Bariatric Technologies is rooted in lived experiences, compassion, and a desire to serve a growing community. Our journey is your journey.

2. Social Platforms Are the New Storefronts

Platforms like TikTok, Instagram, and even AR/VR environments are no longer just for marketing—they’re becoming primary sales channels. Live shopping and partnerships with affiliates are driving real conversions. We’re excited to explore these platforms to share our story and connect with our community in new, meaningful ways.

3. Influencer & Affiliate Strategy Is About Connection

We learned that successful influencer marketing isn’t just about reach—it’s about authentic connection. Building relationships with ambassadors who genuinely use and believe in our products is key. We’re proud to be working with individuals who are passionate about sharing how our garments support their lives.

4. AI-Driven Personalization Is the Future

From predictive analytics to generative AI, personalization is becoming essential. We’re exploring how to use these tools to create tailored experiences for our customers—from product recommendations to conversational support.

5. Trust and Transparency Matter More Than Ever

With evolving data privacy regulations like GDPR and CCPA, ethical data use is critical. We’re committed to building trust through transparency, consent-based marketing, and secure infrastructure.

Looking Ahead

Attending Ecom North was more than just a learning opportunity—it was a chance to reaffirm our mission and connect with a broader ecosystem of innovators. We’re excited to apply what we’ve learned as we continue to grow, evolve, and serve our community.

We are still looking for product testers and brand ambassadors.  Please reach out to us if you are interested in being a part of this journey.  

At Bariatric Technologies, we believe in transforming care through compassion, innovation, and connection. And we’re just getting started.

 

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